Brand and communication design studio, id29, is owned and operated by designers Doug Bartow and Michael Fallone.
All Points Bulletin for Realtime Worlds
Brown's Brewing Company
Brunswick Community Library
The Center for Vascular Awareness
Falling Anvil Studios
Generation U for Union College
The Minerva Seal for Union College
Doug Bartow is an art director and designer with over 17 years experience working with national and international clients. In 2003 he co-founded id29 in Troy, New York. Since opening its doors, id29 has collaborated to build powerful brands, campaigns and marketing strategies for clients such as: Pitney Bowes, Litespeed Bicycles, The Steve Case Foundation, The Travel Channel and Revolution Money, and was the agency behind Scholastic's national campaign for "Harry Potter and the Deathly Hallows" in 2007.
Doug earned a BFA in graphic design from the State University of New York at New Paltz and a MFA in 2D design from Cranbrook Academy of Art in Bloomfield Hills, Michigan, where he studied with Muneera Umedaly Spence and Katherine McCoy respectively. Doug is a Board Member of the UPSTNY Chapter of AIGA, and helps program events for eastern New York State.
Doug frequently lectures on design, and has written for design publications such as Speak Up and HOW Magazine. In 2010, Doug was named by Graphic Design USA as one of the top 50 People to Watch.
Michael Fallone is equal parts strategy and creative. He’s a writer with a knack for articulating really tasty brand stories and ensuring id29 work is on-brand, compelling and fresh. He spent over a decade at one of upstate New York's largest ad agencies. He did five years in the music industry and was instrumental in growing a category-leading company from $100 million to $1 billion in annual sales.