The Rod Hunt illustrated HIV/AIDS awareness campaign for AIDES has won a Silver at the 2011 Clio advertising awards.
The campaign "Welcome to the World of Sex" for AIDES, the first French HIV/AIDS prevention non-profit organization, won Silver in the Public Service - Print category at the 2011 Clio awards.
The illustration depicts a sex theme park with the tagline “The safer you play, the longer you stay.” The illustration replicated the look and style of a real theme park. AIDES wanted the campaign to have a fun, positive message instead of one full of fear. Kelly Grubb of San Francisco advertising agency Goodby, Silverstein & Partners says they wanted, “something fresh and interesting that hasn’t been done before” and that the campaign “ embraces the positive aspects of sex with a condom.”
The map was handed out at the Museum of Sex in New York City and appeared in city newspapers. An iPad game is forthcoming as well.
The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. For over five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.
Rod Hunt is a London based Illustrator & artist who has built a reputation for retro tinged Illustrations & detailed character filled landscapes. With UK & international clients spanning publishing, design, advertising & new media, he's illustrated for everything from book covers to advertising campaigns, theme park maps, iPhone Apps & even the odd large scale installation too! Rod is also the illustrator behind the bestselling Where's Stig? books for the BBC's hit TV show Top Gear.
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